Successfully Transitioning to a Hybrid Environment
“The hybrid return-to-work model is top of mind for executives—every client I’ve spoken with has asked me about it,” reports McKinsey & Co. partner Brooke Weddle in SHRM, and her thoughts are...
View ArticleVisual Storytelling for Internal Communications
Which is more important to a business—internal communications, or external communications? Obviously, this is more thought experiment than sincere question, but the answer seems to be… neither. Or,...
View Article3 Barriers to Organizational Learning
The values of ongoing, organization-wide learning are well-documented and numerous, but that doesn’t mean that implementing this kind of learning is always easy or straightforward. Thought leaders...
View ArticleBoosting Engagement with Organizational Learning
When we think of employee engagement, we need to forget some of the more common uses of the word. If a song or film is “engaging”, we can reasonably substitute the word for “enjoyable” or...
View ArticleVisual Storytelling with Data
What would it mean to tell a story without data? Immediately, we might think of a story that had nothing but emotions, or colors, or some other intangible concept that didn’t seem to merit the term...
View ArticleBespoke Content: It Just Fits Better
Jason Bennett effectively draws the contrast between bespoke and off-the-shelf content by relating the term to its use in the garment industry. “In clothing terms, bespoke suits fit better than those...
View ArticleDark Social: Marketing Behind the Scenes
Don’t let the name fool you—dark social doesn’t refer to bad press on social media, or to some kind of Stranger Things/Upside Down version of the channels you know and love. Dark social is traffic...
View ArticleNFTs and Visual Design: Converts and Concerns
If you’ve never heard of the phrase “the zeal of the convert,” I strongly recommend clicking that hyperlink and exploring the idea. In essence, it’s the phenomenon of “fierce devotion of someone...
View ArticleCo-Creating Your Script with TruScribe
At TruScribe, we’re often asked if we have a template or tried-and-true, always-successful approach to scriptwriting. The answer is no, and yes: we don’t have a template, but that is part of why our...
View ArticleBreaking Down Silos to Unify and Profit
A siloed work experience is a problematic one. This is well-acknowledged throughout the business world, and yet reversing the trend remains harder than spotting it. Let’s take a look at what it...
View Article